Required Skills

Digital Marketing Strategy, Team Leadership, B2B Marketing, SaaS Marketing, Demand Generation, Lead Generation, SEO, SEM, PPC, Paid Media, Google Ads, LinkedIn Ads, Meta Ads, Content Marketing, Social Media Marketing, Email Marketing, Marketing Automation, Salesforce Marketing Cloud, Account-Based Marketing, GTM Strategy, Marketing Analytics, Google Analytics, Google Tag Manager, Conversion Rate Optimization, CRO, Funnel Optimization, Marketing ROI, CAC, CPL, MQL, KPI Reporting, Budget Management, Campaign Management, Brand Marketing, Martech, India Market, UAE Market, GCC, Middle East, Global Marketing, International Marketing, US Market, EU Market, UK Market

Job Description

We are looking for a Senior Digital Marketing Specialist to lead our digital marketing team across our SaaS products and IT/QA services portfolio. This is a hands-on leadership role: you will own the end-to-end digital strategy, build and mentor a high-performing team, and drive measurable pipeline and revenue growth across India, the UAE/Middle East, and global markets (US, EU, UK).

The ideal candidate has a decade or more of experience running integrated digital campaigns for B2B technology and SaaS brands, has personally delivered projects in India and the UAE as well as internationally, and can balance strategic direction with day-to-day execution.

Key Responsibilities

1. Define and own the digital marketing strategy and annual roadmap aligned to revenue and pipeline targets.
2. Lead, mentor, and scale the digital marketing team (SEO, SEM, content, social, performance, marketing ops).
3. Plan and execute integrated demand generation and lead generation campaigns across India, UAE/GCC, US, EU, and UK markets.
4. Own SEO (technical, on-page, off-page), SEM / PPC (Google Ads, Bing Ads, LinkedIn Ads, Meta Ads) and manage media budgets for ROI.
5. Drive B2B / SaaS demand generation, account-based marketing (ABM), and marketing-qualified lead (MQL) growth.
6. Oversee content marketing, email marketing, marketing automation (HubSpot / Marketo / Salesforce Marketing Cloud), and CRM workflows.
7. Manage social media marketing and organic + paid strategy across LinkedIn, X, Meta, and regional channels.
8. Establish conversion rate optimisation (CRO), landing page, and funnel optimisation practices.
9. Build marketing analytics dashboards; report on KPIs, ROI, CAC, CPL, and attribution using GA4, Google Tag Manager.
10. Localise messaging and campaigns for India, UAE/Middle East, and global audiences, respecting cultural and regulatory nuances.
11. Partner with sales, product, and BD to align on GTM strategy, positioning, and pipeline handoff.
12. Manage external agencies, freelancers, and vendors across geographies.

Requirements

1. 10+ years of progressive experience in digital marketing, with at least 3+ years in a team lead / managerial capacity.
2. Proven track record of delivering digital marketing projects in India and the UAE, plus global/international markets (US, EU, or UK).
3. Deep, hands-on expertise in SEO, SEM, PPC, paid media, content marketing, social media, email marketing, and marketing automation.
4. Strong command of B2B and SaaS marketing and the full demand-generation funnel.
5. Demonstrated ability to build, lead, and mentor a marketing team and manage cross-functional stakeholders.
6. Data-driven mindset with expertise in Google Analytics (GA4), Google Ads, Google Tag Manager and CRM/automation platforms (Salesforce).
7. Experience owning and optimising marketing budgets against clear ROI and pipeline KPIs.
8. Excellent English communication, storytelling, and stakeholder-management skills.
9. Bachelor's degree in Marketing, Business, Communications, or a related field (MBA a plus).

Equal Opportunity Statement

We value diversity and inclusion. As an equal opportunity employer, we welcome applicants from all backgrounds and walks of life.

Security & Confidentiality Statement

This role may involve access to sensitive business information. The selected candidate is expected to follow internal information security policies and maintain strict confidentiality when handling proprietary or confidential data.