About the Role: 

We are seeking a motivated and detail-oriented Junior Digital Marketing Specialist to join our marketing team. The ideal candidate should have hands-on exposure to SEO, email marketing, and social media management, along with a basic understanding of analytics and marketing automation tools.

You will support the team in executing and optimizing multi-channel digital marketing campaigns that drive engagement, leads, and conversions, while building strong foundational skills in digital marketing.

Key Responsibilities:

1. SEO (Search Engine Optimization):

• Conduct keyword research and assist in implementing on-page and off-page SEO strategies.
• Optimize website content, meta tags, landing pages, and blog posts for search engines.
• Track keyword performance and website traffic using Google Analytics and Google Search Console.
• Support link-building and content outreach activities.
• Collaborate with content writers, web developers, and designers to support campaign execution.

2. Email Marketing: 

• Create, schedule, and track email campaigns using Mailchimp, HubSpot, or similar platforms.
• Assist in building segmented mailing lists and personalizing campaign content.
• Analyze open rates, click-through rates, and conversions to support campaign optimization.

3. Social Media Marketing: 

• Support management of company pages across LinkedIn, Instagram, Facebook, and X (Twitter).
• Plan, create, and schedule posts using tools such as Buffer, Hootsuite, or Later.
• Monitor engagement, audience growth, and basic campaign analytics.

4. Analytics and Reporting: 

• Measure campaign effectiveness using Google Analytics, Meta Insights, and other tracking tools.
• Prepare regular performance reports and suggest basic, actionable improvements.
• Support tracking implementation through UTM tagging and basic conversion tracking.

5. Client and Stakeholder Coordination (Preferred): 

• Support communication with internal teams and, where applicable, clients to understand campaign goals.
• Assist in sharing performance updates, reports, and optimization inputs.

Required Skills and Qualifications: 

• Bachelor’s Degree (any discipline) – mandatory.
• Digital Marketing Certification (Google, HubSpot, Meta, or equivalent) – preferred.
• Basic to intermediate understanding of digital marketing concepts, especially SEO and social media.
• Exposure to one or more of the following tools is an advantage: 
   
  • Email Marketing Tools: Mailchimp, HubSpot, SendinBlue, ActiveCampaign.
  • Analytics and SEO Tools: Google Analytics, Google Search Console, UTM tracking, SEMrush, Ahrefs.
  • Social Media Tools: Buffer, Hootsuite, Later, Meta Business Suite.
• Good written and verbal communication skills.
• Strong attention to detail, creativity, and willingness to learn.

Equal Opportunity Statement

• We value diversity and inclusion. As an equal opportunity employer, we welcome applicants from all backgrounds and walks of life.