Unihockeyshop

Unihockeyshop.ch is one of Switzerland’s leading specialty e-commerce stores dedicated exclusively to floorball (Unihockey) equipment. The objective of this project was to build a high-performance, scalable, and multilingual Magento 2 platform capable of handling complex product structures, seasonal promotions, and a sports-focused customer base including players, teams, and clubs across Switzerland. 

To support brand expansion, Unihockeyshop.ch operates a centralized Magento multi-store architecture that manages multiple dedicated brand stores under a single backend infrastructure. Each brand functions as an independent online storefront with its own domain, visual identity, and product catalog, while sharing one Magento installation for operational efficiency.

Dedicated Brand Stores 

• unihoc.ch – Shop for Unihoc brand products
• salming.ch – Shop for Salming brand products
• blindsave-shop.ch – Shop for Blindsave brand products
• rehbandshop.ch – Shop for Rehband brand products 

This multi-domain setup ensures strong brand positioning while maintaining centralized inventory, order management, and maintenance processes.

Why Magento 2? 

Magento 2 supports multilingual configurations and domain-based brand isolation, ensuring a seamless experience for a diverse Swiss customer base. The decision to implement Magento 2 was driven by: 

• Robust multi-store and multi-domain capabilities
• Enhanced security framework
• Flexible catalog management
• Advanced promotional rule engine
• Scalability for growing traffic and order volume 

Main Features : 

Stickfinder is a rule-based product recommendation tool integrated into an e-commerce system. It collects user inputs like height, playing side, gender, brand etc. and then applies predefined logic to match those inputs with product attributes such as stick length and flex. The system filters and returns relevant SKUs from the catalog, improving user experience and increasing conversion by guiding customers to suitable products quickly. 

Goalie Customizer  is a web-based product configuration tool that allows users to dynamically design personalized goalie apparel. It functions as a configurable product system where users select predefined attributes (colors, patterns, sizes), input custom text (name and number), and preview changes in real time. Technically, it involves a frontend UI for live visual updates, structured product attributes, price logic handling, and order metadata storage for production. The custom selections data is passed to the fulfillment process for manufacturing.

Personal Shopping at unihockeyshop.ch is implemented as an appointment-based booking module integrated into Magento. The feature allows customers to schedule in-store consultation sessions by selecting available time slots and submitting participant details through a structured form. The system captures and stores booking data, triggers confirmation workflows (email notifications), and enables backend management of schedules and capacity. This solution connects the online platform with the physical REAL STORE experience, streamlining guided shopping through a technically managed reservation process.